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Sarah C. Rhoads, DNP, RNC-NIC, CBC, CNSS™

Sarah is a former neonatal intensive care unit (NICU) nurse with over ten years of experience caring for newborn infants, as well as a mother to three little girls who taught her some of the most valuable lessons about motherhood—more than any textbook or job ever could. She earned her Bachelor of Science in Nursing from the Indiana University School of Nursing – Indianapolis in 2015 and later completed her Doctor of Nursing Practice in Transformational Leadership at the University of Indianapolis in 2024.

Before she became a mother, Sarah worked as a NICU nurse for five years and thought she was fully prepared to bring her own newborn home from the hospital—but quickly realized she had a lot more to learn. While she had plenty of knowledge about what to do if something went wrong with her baby, she found that taking care of a healthy newborn was an entirely different challenge—especially while running on no sleep and recovering from both labor and pregnancy.

When she later returned to school for her advanced degree, Sarah found her passion in driving healthcare innovation. She wasn’t quite sure how that passion would shape her career until one day, on her way home from visiting a friend who had just become a new mom, she had an epiphany. Her friend was struggling with the same things Sarah herself had gone through, despite her own nursing experience. She wished her friend had been better prepared and had more support when coming home from the hospital. Sarah then remembered how often she had felt this same way for all the loved ones who had gone through similar journeys and had turned to her for guidance. It became clear that the next step in her career was starting a business to support new moms in new, innovative ways.

Sarah is a Certified Registered Nurse in Neonatal Intensive Care, a Certified Breastfeeding Counselor, and a Certified Newborn Sleep Specialist™. She is dedicated to supporting families through the newborn and postpartum journey with personalized guidance, compassionate care, and evidence-based expertise.